McDonald’s latest integrated campaign seeks to highlight the quality of their ingredients and dispel the notion that fast food is unethically sourced. The two adverts focus on the quality of eggs and beef, we made graphics for both. One of the requests being the hero, beef cut chalkboard artwork. Every detail was thought-through including using the correct cow outline, highlighting certain cuts of meat with tonal variation while creating an authentic chalkboard effect.
This is by no means our first McDonald’s advert; we have created graphics for countless campaigns including hero props for their Christmas advert!
We have been eagerly anticipating channel 4’s latest comedy Year of the Rabbit. This spoof police drama is set in Victorian times and stars Bafta winner Matt Berry as the unlikely East End detective. The Victorian-themed set required period graphics to set the scene and Acme graphics was on hand throughout production and filming, we created everything from matchboxes to signage.
The graphics we designed and made can be seen throughout the six-part series however, it’s episode two that showcases the majority of our hero designs. The episode centers on the case of the mysteries killer who takes the guise of the Brick Man. We received great visuals from one of the writers Andy Riley and used these as the starting point, every aspect of the hero posters was considered from the typography to the colours. As the plot develops, Brickman and subsequently the graphics take on a new sinister transformation. Additionally, we created supporting graphics including the human size Brick Man outline, set signage and vintage style photographs.
Acme was once again asked to create Hero Props for the Emmy-nominated comedy anthology series Urban Myths. Last season we worked on the ‘Sex Pistols vs. Bill Grundy’s episode, based on the infamous Bill Grundy interview on the Today program, this season saw us design and make props for the ‘Paul McCartney’ episode which explores the story behind one of their greatest hits: ‘Yesterday’.
Some of the props were created to support the plot, whilst others were recreated from iconic images which included vintage signs based on a photograph that depicts Jane Asher smoking in the doorway of her room in the early 1960s. Among the signage and magazines, we also designed and made the vintage record sleeves including the hero Bobbie Skiffle record prop. This hero prop was pivotal in illustrating the influence Skiffle music had on the Beatles in the early days of their careers.
The latest drop of QuickBook Adverts has arrived. Acme was tasked with creating a number of different props for a diverse range of workplace-related sets. This series of adverts required over 500 individual prints, including a graphically saturated tattoo shop. The need for neon art visuals has proved a popular request this year, this visual was inspired by Tracey Emin’s works of art.
The Dog Parlour required original, copyright-free Artwork that had a very specific colour palette. The Pop Art inspired prints used for QuickBooks are part of our own diverse library of artwork which is available for hire.
On Saturday our latest crop of graphic props was showcased on ‘Inside No.9’s’ live Halloween special. The award-winning series famed for its dark humor produced a unique episode full of surprising twists and thrills.
The episode begins with Pemberton’s character returning home to Flat No.9. A number of Acme props and graphics were used in this sequence including all of the food packaging. Bread packaging is often a prop that art directors are wary of using; however, we have mastered the art of creating a realistic prop that would not look out of place at your local supermarket.
Along with all the food packaging, we made a number of signs; everything from the brushed aluminium signage, to the large vinyl lettering.
We have been eagerly anticipating the arrival of Netflix’s brand new supernatural thriller The Innocents, which follows the story of teenage lovers Harry (Percelle Ascott) and June (Sorcha Groundsell) who run away from their repressive families to live together, only to find themselves navigating a strange and dangerous new world. Despite the Innocents being a supernatural drama, Acme was tasked with making prop graphics that were relatable in today’s world.
Among the long list of graphics props made for The Innocents were the animated sequences. A notable one shown in episode two is the online poker game, we created everything from characters to the interface and interactive animated elements.
Acme Graphics has designed countless beer graphics over the last 25 years. Prop beer and wine graphics are one of our most popular requests. Why? Because alcohol product placement can be a logistical and legal nightmare. All of this can, of course, be avoided with the use of bespoke drink props.
Prop beer is required by many productions, some of our own designs are so frequently featured that you may be mistaken in believing that they are in fact real. Everyone knows the major brands so it’s important that the fictional label is not going to infringe on any copyright laws yet is still relatable. Having recently introduced metallic cans to our repertoire; our graphic beer props look like they have come straight off the supermarket shelf.
We work on a diverse range of jobs here at Acme; anything from a vintage prop cigarette case for a period drama to a crest for an international campaign. Our recent graphic props for the latest Urban Myths episode – aired on Sky Arts – has to be one of our favourites. ‘Urban Myths: Sex Pistols vs. Bill Grandy’ tells the reimagined story behind The Sex Pistols’ infamous appearance on Bill Grundy’s show in 1976.
We recreated a variety of graphics, one being the 3D patterned flats seen in the studio background of the notorious interview. We created the vector graphics that were then used by a CNC router, this created an almost identical replica of the original. In addition to creating signage and logo’s we also recreated posters and newspapers using original archived imagery.
Another day, another advert aired featuring Acme artwork. This time, Acme was asked to make a number of different props for the latest round of HSBC commercials, including some hero props. HSBC’s latest commercials are fronted by Comedian Richard Ayoade, who lends his classic dry humour to the world of banking.
Some of the hero props requested included an array of bank cards, these were a combination of specifically designed cards for HSBC and pre-existing cards taken from Acme’s extensive library of artwork. With over 20 years of experience in Film and TV, Acme has accumulated a vast library of artwork ready and waiting for any of your productions needs.
BetStars’ latest advert sees Freddie Flintoff catapulted into space, the first Ashes winner’s modesty was covered by a sandwich board made by Acme Graphics. This 3D hero prop was made with specific dimensions using classic techniques in turn creating an authentic prop, fit for space!