The Mcdonald’s ‘Great Tastes of America’ menu is back and with the arrival of a new menu comes a new advert. This quirky advert set in a library and naturally featuring a basketball player used Acme Graphics to recreate vintage books.
We came up with book covers that are aged at the artwork stage – these are printed and wrapped around existing books. It is a cheap way to cover a large area of book shelving for a tricky location shoot.
Acme Graphics can make a range of books covers contemporary or vintage looking. We can even gold foil emboss the covers in vintage or modern style. We have a library of prop bookcover designs that be printed as hardback or paperback covers.
We were challenged by the request to design, print and make a large Medieval style religious book for Todd Margaret series 3.
The dimensions had to be 15 inches high, 12 inches wide and 4 inches deep, far larger than any production print book to wrap around.
We bought a few large atlases and guillotined down the pages to a uniform size and bound them together. Printing our design onto parchment paper, with a blue leather cover and gold vinyl produced surprising results:
Gold spray paint on the page edges finished off the effect with a thin dividing ribbon.
Latest off the work bench are three period Victorian Books, we made these vintage graphic props by printing onto calico style material, then wrapping it around existing books, with the added touch of some gold cut vinyl lettering to look like gold foil embossing.
Acme Graphics have created many contemporary, period and vintage prop books over the years, and our bookbinding skills have improved considerably, along the way.