McDonald’s latest integrated campaign seeks to highlight the quality of their ingredients and dispel the notion that fast food is unethically sourced. The two adverts focus on the quality of eggs and beef, we made graphics for both. One of the requests being the hero, beef cut chalkboard artwork. Every detail was thought-through including using the correct cow outline, highlighting certain cuts of meat with tonal variation while creating an authentic chalkboard effect.
This is by no means our first McDonald’s advert; we have created graphics for countless campaigns including hero props for their Christmas advert!
Timewasters are back for a second season, this time around, the South London jazz band have time-traveled back to the 1950s. Acme was tasked with creating two hero props, the first showcased in Episode 4. This episode centers around Horace’s private diary that is found and published. We designed the prop book cover that is heavily featured throughout the episode.
This book cover was inspired by sci-fi book covers of the era. Every aspect of the prop was considered including colour, composition and typography. The colour scheme is in keeping with the vibrant classic sci-fi covers of the 1950s, bearing in mind the presence of the atomic age, atoms feature in the background of our design.
We are used to a variety of weird and wonderful requests here at Acme, the latest being for Mitsubishi who’s ‘mockumentary’ style advert promotes the ASX model and takes place in the ‘Overworked Human Sanctuary’. Whilst showcasing the capabilities of the ASX the focus is on the rehabilitation of Colin the overworked Accountant.
We created parodies of all the signage you would expect to see in an animal sanctuary such as feeding schedules, warning signs and logos. The location signs were printed on vinyl with a waterproof laminate, the effect of wear and tear like many of our props were created graphically, giving the Art Director greater control over the final finish.
The annual flurry of Christmas adverts always signifies the start of the festive season. For Acme, Christmas always arrives early, usually around mid-summer and this year was no exception. We have been busy making graphic props for several different Christmas commercials including Boots, Heathrow, Next and Burberry.
This sentimental advert tells the story of a mother-daughter relationship through the eyes of the daughter. For Boots we made a number of graphic props, including the Hero magazine that features the glamorous hairdo that the mother tries and fails to replicate.
One of America’s biggest brands TJX – the company that owns T.J. Maxx, Marshalls and Home Goods, came to London to film their series of Christmas commercials. The commercials use a first-person point of view and focus on different Christmas lists. Unusually, the floor provides the backdrop; we were commissioned to design the bespoke tiles featured throughout the series.
The well-known Heathrow bears are back. As well as creating graphics fit for a bear’s fridge we also made graphics for the airport including some bear sized luggage tags.
On Saturday our latest crop of graphic props was showcased on ‘Inside No.9’s’ live Halloween special. The award-winning series famed for its dark humor produced a unique episode full of surprising twists and thrills.
The episode begins with Pemberton’s character returning home to Flat No.9. A number of Acme props and graphics were used in this sequence including all of the food packaging. Bread packaging is often a prop that art directors are wary of using; however, we have mastered the art of creating a realistic prop that would not look out of place at your local supermarket.
Along with all the food packaging, we made a number of signs; everything from the brushed aluminium signage, to the large vinyl lettering.
Often the graphic props we create are made to seamlessly blend in with the aesthetic of the set, so it’s always a treat to work on a prominently featured hero prop that has a full-screen shot. Our latest hero prop to air was for the latest round of PayPal ads.
We were asked to create a vintage feeling French poster; drawing inspiration from classic Art Nouveau Posters. Typefaces in this movement are typically stylized so we were keen to reproduce this highly decorative style within our own design. The result being a poster that is familiar to the era yet unique in its own right.
Behind the scenes of every newsagent, set are the countless graphic props. Acme was recently enlisted to recreate a variety of props used in the latest Eve Mattresses commercial. This devious commercial – directed by Madcow’s Greg Bray – tells the story of a couple who dupe an elderly woman out of her lottery winnings, the tagline being; ‘How do they sleep at night?’.
The walls behind the shop owner are lined with over 100 magazines, designed, printed and mounted by Acme. Our extensive library of original Acme designed graphics allows us to easily create an authentic aesthetic for even the most graphically saturated sets.
We are often asked to create graphic visuals for agencies, bringing life to their creative concepts. Our latest work was for Oreo, we were briefed to recreate different Oreo packets with icing. Our visuals provided a creative template that was then recreated with real icing for the final shot in the advert.
We created a number of fun designs for different flavours, experimenting with techniques to mimic different styles of icing. This month, Oreo released the first in the series, the final shot being based on our ‘Birthday cake’ graphics.
Another day, another advert aired featuring Acme artwork. This time, Acme was asked to make a number of different props for the latest round of HSBC commercials, including some hero props. HSBC’s latest commercials are fronted by Comedian Richard Ayoade, who lends his classic dry humour to the world of banking.
Some of the hero props requested included an array of bank cards, these were a combination of specifically designed cards for HSBC and pre-existing cards taken from Acme’s extensive library of artwork. With over 20 years of experience in Film and TV, Acme has accumulated a vast library of artwork ready and waiting for any of your productions needs.
Acme Graphics are pleased to introduce you to our latest piece of kit, the Graphtec Cutting Plotter. Traditional Vinyl cutters are only able to cut one vinyl colour, however our new Graphtec cutter is able to cut complex and full coloured designs.