Category Archives: graphics for commercials

Graphic Visuals for Oreo

We are often asked to create graphic visuals for agencies, bringing life to their creative concepts. Our latest work was for Oreo, we were briefed to recreate different Oreo packets with icing. Our visuals provided a creative template that was then recreated with real icing for the final shot in the advert.

We created a number of fun designs for different flavours, experimenting with techniques to mimic different styles of icing. This month, Oreo released the first in the series, the final shot being based on our ‘Birthday cake’ graphics.

Screen Shot 2018-06-15 at 14.48.28
Birthday cake visual created by us and recreated by Oreo

 

Acme Hero Prop in HSBC Advert

Another day, another advert aired featuring Acme artwork. This time, Acme was asked to make a number of different props for the latest round of HSBC commercials, including some hero props. HSBC’s latest commercials are fronted by Comedian Richard Ayoade, who lends his classic dry humour to the world of banking.

Some of the hero props requested included an array of bank cards, these were a combination of specifically designed cards for HSBC and pre-existing cards taken from Acme’s extensive library of artwork. With over 20 years of experience in Film and TV, Acme have accumulated a vast library of artwork ready and waiting for any of your productions needs.

A contact sheet of Acme designed cards.
A contact sheet of Acme designed cards

 

New Equipment Graphtec Cutting Plotter

Acme Graphics are pleased to introduce you to our latest piece of kit, the Graphtec Cutting Plotter. Traditional Vinyl cutters are only able to cut one vinyl colour, however our new Graphtec cutter is able to cut complex and full coloured designs.

The technology ensures efficient and precise cutting by detecting registration marks. The registration marks are created initially on Illustrator, accurately aligning the position of the cutting line to the printed image
The technology ensures efficient and precise cutting by detecting registration marks. The registration marks are created initially on Illustrator, accurately aligning the position of the cutting line to the printed image
Our Graphtec Cutting Plotter in action
Our Graphtec Cutting Plotter in action
Retro 1970s Record Bag design and prop make for Mcdonalds Commercial – designed and printed by Acme Graphics
Retro 1970s Record Bag design and prop make for Mcdonalds Commercial – designed and printed by Acme Graphics

 

Acme Library of Posters for all set dressing needs

Acme Graphics have a massive library of poster artwork suitable for various settings and scenarios. We are often asked to provide posters that have generic artwork created by Acme,  all we ask is for production to get any names  used on the artwork cleared. This enables the production  to get original artwork at a fraction of the price.

set dressing, posters, posterdesign, teenagerposters
Acme Graphics have a stock library of posters, postcards, flyers and magazines to dress any set. It could literally be anything form a  teenager’s bedroom to a club. 
posters, magazines, postcards, flyers, graphicdesign
Acme artwork for a fictitious Film Poster, Artwork from Acme Graphics stock library of artwork for posters, postcards, flyers and magazines
posters, transportposters, graphicdesign,
Two vintage poster designs created for productions a few years ago

Acme were part of the 50th Anniversary of Big Mac Commercial for Mcdonald’s

Acme Graphics were asked to step into history with Mcdonald’s Big Mac. There were some retro Rockabilly Gig posters posters in the background while Rockabilly’s eat Big Mac’s. See our fictitious bands Blakey and The Heys posters in these stills from the commercial.

Graphic props, graphic design, poster design, rockabilly, rockabilly posters
Rockabilly style Gig posters on billboards on Mcdonald’s Commercial set
rockabilly posters, graphic design, graphic props, rockabilly poster design
Mcdonald’s Big Mac Commercial shows Acme Graphics designed posters

James Corden with Acme Graphics Licence Plate on his Confused Car

James Corden is well known as the face of Confused.com commercials in the classic Mercedes with the memorable Confusd Licence plates. Acme Graphics made these graphic prop licence plates. We used car filler on foamex, sanded and car sprayed the prop then added vinyl lettering to create a plate with profiled letters.

Confused.com Licence plate made of foamex, paint and vinyl
Licence plates made in the Acme workshop made of foamex, spray paint and cut vinyl
1967 mercedes benz w108, confused.com, james corden, mercedes, prop make,
Graphic Prop Licence plate made of spray painted foamex and vinyl cut lettering
confused.com, commercial, front and rear licence plates, prop makes, vinyl cut, 1967 mercedes w108
From Confused.com commercial showing Acme Graphics prop make licence plates. Vintage period prop licence plates made of foamex and spray paint
confused.com, mercedes 1967 w108, prop make, licence plates, vinyll, spray painted licence plates, james corden,
Confused.com commercial showing Acme Graphics prop makes. Front and rear prop vintage period licence plates on James Corden famous car.

Teen Magazine made for BBC3 Murder in Successville Television Comedy

Acme Graphics have a stock of Generic magazines for action props or dressing sets. Interior Design, Architecture, Mens Magazines, Womens Fashion, teenage and gossip magazines. This is the latest one for ‘Murder in Successville’ made into an action prop. Generic design with library stock images and clearable name of Production’s choice.

teenage magazine, girls magazine, womens magazine
Teenage magazine designed using clearable library images – see full range of new magazines

http://www.acmegraphics.co.uk/our-work/publications

Experiential design Wall Panels for Nike Exhibition

3D effect wall panels designed to create a virtual set of wood panelling, fireplace, flock wallpaper surface. Designed by Grant Bailey, created in virtual reality by Acme Graphics and printed and mounted for a Nike Exhibition space, to experience a virtual set.

Virtually created wall panels printed and stretched to create a 3D wall effect
Virtually created wall panels printed and stretched to create a 3D wall effect
Experiential Design for exhibition space
Experiential Design for exhibition space
Digital Painting with traditional oil painting effect, printed on canvas
Digital Painting with traditional oil painting effect, printed on canvas
Digitally created wall panels printed on fabric and stretched on frame to create wall panels with no construction for exhibition space
Digitally created wall panels printed on fabric and stretched on frame to create wall panels with no construction for exhibition space
Digitally created wall panels printed on fabric and stretched on frame to create wall panels with no construction for exhibition space
Digitally created wall panels printed on fabric and stretched on frame to create wall panels with no construction for exhibition space