Category Archives: graphics for commercials

Graphic Props For Christmas Adverts 2018

The annual flurry of Christmas adverts always signifies the start of the festive season. For Acme, Christmas always arrives early, usually around mid summer  and this year was no exception. We have been busy making graphic props for several different Christmas commercials including Boots, Heathrow, Next and Burberry.

This sentimental advert tells the story of a mother-daughter relationship through the eyes of the daughter. For Boots we made a number of graphic props, including the Hero magazine that features the glamorous hair do that the mother tries and fails to replicate.

One of America’s biggest brands TJX – the company that owns T.J. Maxx, Marshalls and Home Goods, came to London to film their series of Christmas commercials. The commercials use a first person point of view and focus on different Christmas lists. Unusually, the floor provides the backdrop; we were commissioned to design the bespoke tiles featured throughout the series.

The well-known Heathrow bears are back. As well as creating graphics fit for a bears fridge we also made graphics for the airport including some bear sized luggage tags.

Graphic Props for ‘Inside No.9’ Halloween Special

On Saturday our latest crop of graphic props were showcased on ‘Inside No.9’s’ live Halloween special. The award winning series famed for it’s dark humour, produced a unique episode full of surprising twists and thrills.

The episode begins with Pemberton’s character returning home to Flat No.9. A number of Acme props and graphics were used in this sequence including all of the food packaging. Bread packaging is often a prop that art directors are wary of using; however we have mastered the art of creating a realistic prop that would not look out of place at your local supermarket.

Bread-visual

Along with all the food packaging we made a number of signs; everything from the brushed aluminium signage, to the large vinyl lettering.

 

Hero Prop For PayPal

Often the graphic props we create are made to seamlessly blend in with the aesthetic of the set, so it’s always a treat to work on a prominently featured hero prop that has a full screen shot.  Our latest hero prop to air was for the latest round of PayPal ads.

We were asked to create a vintage feeling French poster; drawing inspiration from classic Art Nouveau Posters. Typefaces in this movement are typically stylised so we where keen to reproduce this highly decorative style within our own design.  The result being a poster that is familiar to the era yet unique in it’s own right.

PayPal Poster colour options
PayPal Poster colour options.

Behind the Scenes: Magazine Props

Behind the scenes of every newsagent set are the countless graphic props. Acme was recently enlisted to recreate a variety of props used in the latest Eve Mattresses commercial. This devious commercial – directed by Madcow’s Greg Bray – tells the story of a couple who dupe an elderly women out of her lottery winnings, the tagline being; ‘How do they sleep at night?’.

Untitled-1

The walls behind the shop owner are lined with over 100 magazines, designed, printed and mounted by Acme. Our extensive library  of original Acme designed graphics allows us to easily create an authentic aesthetic for even the most  graphically saturated sets.

Part of our extensive library of Acme designed magazines
Part of our extensive library of Acme designed magazines

Graphic Visuals for Oreo

We are often asked to create graphic visuals for agencies, bringing life to their creative concepts. Our latest work was for Oreo, we were briefed to recreate different Oreo packets with icing. Our visuals provided a creative template that was then recreated with real icing for the final shot in the advert.

We created a number of fun designs for different flavours, experimenting with techniques to mimic different styles of icing. This month, Oreo released the first in the series, the final shot being based on our ‘Birthday cake’ graphics.

Birthday cake visual created by us and recreated by Oreo
Birthday cake visual created by us and recreated by Oreo

Acme Hero Prop in HSBC Advert

Another day, another advert aired featuring Acme artwork. This time, Acme was asked to make a number of different props for the latest round of HSBC commercials, including some hero props. HSBC’s latest commercials are fronted by Comedian Richard Ayoade, who lends his classic dry humour to the world of banking.

Some of the hero props requested included an array of bank cards, these were a combination of specifically designed cards for HSBC and pre-existing cards taken from Acme’s extensive library of artwork. With over 20 years of experience in Film and TV, Acme have accumulated a vast library of artwork ready and waiting for any of your productions needs.

A contact sheet of Acme designed cards
A contact sheet of Acme designed cards

New Equipment Graphtec Cutting Plotter

Acme Graphics are pleased to introduce you to our latest piece of kit, the Graphtec Cutting Plotter. Traditional Vinyl cutters are only able to cut one vinyl colour, however our new Graphtec cutter is able to cut complex and full coloured designs.

The technology ensures efficient and precise cutting by detecting registration marks. The registration marks are created initially on Illustrator, accurately aligning the position of the cutting line to the printed image
The technology ensures efficient and precise cutting by detecting registration marks. The registration marks are created initially on Illustrator, accurately aligning the position of the cutting line to the printed image
Our Graphtec Cutting Plotter in action
Our Graphtec Cutting Plotter in action
Retro 1970s Record Bag design and prop make for Mcdonalds Commercial – designed and printed by Acme Graphics
Retro 1970s Record Bag design and prop make for Mcdonalds Commercial – designed and printed by Acme Graphics

 

Acme Library of Posters for all set dressing needs

Acme Graphics have a massive library of poster artwork suitable for various settings and scenarios. We are often asked to supply posters that have generic artwork created by Acme,  all we ask is for production to provide cleared names. This enables the production  to get original artwork at a fraction of the price.

Acme Graphics have a stock library of posters, postcards, flyers and magazines to dress any set. It could literally be anything form a teenager's bedroom to a club.
Acme Graphics have a stock library of posters, postcards, flyers and magazines to dress any set. It could literally be anything form a teenager’s bedroom to a club.
posters, magazines, postcards, flyers, graphicdesign
Acme artwork for a fictitious Film Poster, Artwork from Acme Graphics stock library of artwork for posters, postcards, flyers and magazines
posters, transportposters, graphicdesign,
Two vintage poster designs created for productions a few years ago

Acme were part of the 50th Anniversary of Big Mac Commercial for Mcdonald’s

Acme Graphics were asked to step into history with Mcdonald’s Big Mac. There were some retro Rockabilly Gig posters posters in the background while Rockabilly’s eat Big Mac’s. See our fictitious bands Blakey and The Heys posters in these stills from the commercial.

Graphic props, graphic design, poster design, rockabilly, rockabilly posters
Rockabilly style Gig posters on billboards on Mcdonald’s Commercial set
rockabilly posters, graphic design, graphic props, rockabilly poster design
Mcdonald’s Big Mac Commercial shows Acme Graphics designed posters