Category Archives: Graphic Design

Costume Graphics by Acme

One of our most popular requests this summer has been for costume design, although we can’t reveal all the ins and outs we can tell you that they include costumes for a music group, uniforms for a sci-fi movie and t-shirts for a Netflix series. In the meantime, we thought we would reflect on some of our archive favorites, the first on our list has to be ‘that’ Inbetweeners t-shirt. We receive plenty of unusual requests however this has to be up there, along with the array of slogan t-shirts we designed For Benidorm’s Kenneth, who’s crude slogan t-shirts have become synonymous with his outlandish character.

T-shirt design for The Inbetweeners Movie
T-shirt design for The Inbetweeners Movie

Last year we designed the logo worn by Zlatan Ibrahimovic throughout Visa’s global marketing campaign for the 2018 FIFA World Cup. We created a unique crest, drawing inspiration from traditional royal crests and Zlatan’s self-proclaimed ‘Lion’ nickname.

Logo designed for Visa
Crest designed for Visa

Creating logo’s  is a big part of what we do, for the National Geographic’s TV series Mars we designed the Lukrum Industries logo.  Creating a Logo for T.V and Film follows the same process as creating a logo for the real world only with a faster turn around!

Logo design for National Geographic's series Mars
Logo design for National Geographic’s series Mars

 

Acme Design Vintage Hero Props

Graphic props are a great way of adding historical context to a production. Vintage Graphic props are one of our favorite requests; we have designed all kinds including newspapers, posters, signage, and labels. We have worked on some great projects including the ‘League of Gentlemen’ and most recently Channel 4’s ‘Year of the Rabbit’. The devil is in the detail and historical props are no exception, we take great care to reference authentic sources and techniques.

Some examples of our vintage prop makes and designs
A collection of some of our vintage graphics.

Period props are often a balancing act between authenticity and the expectations of the audience. There are a number of different ways we age our props, both physically and digitally. For example, often we use aged, slightly discoloured paper for our periodvintage newspaper props even though the papers would have been white originally.

Hero Props for ‘The Queen and I’

One of our many Christmas projects last year included Sky One’s Christmas comedy ‘The Queen and I’. Based on Sue Townsend’s 1992 novel, ‘The Queen and I’ it tells the fictional story of the royal family who are dismantled and forced to live a normal life after the Republican Party win the general election. This was a great project to work on, highlights included creating graphics for a new currency and political party.

Screen-Shot-2019-01-15-at-10.36.47-1 copyScreen-Shot-2019-01-15-at-10.39.03-1 copyThe monarchy’s fall means the circulation of a new currency is devoid of the Queen. In her place, the new currency aptly features Walter ‘Wat’ Tyler, leader of the 1381 Peasants Revolt in England and the The Tolpuddle Martyrs known for changing the face of workers rights. The prop bank notes even have silver foiled details and a hologram effect.

A close-up of the hologram  featured on our Walter 'Wat' Tyler notes
A close-up of the hologram featured on our Walter ‘Wat’ Tyler notes

Prop newspapers are often used as story telling devices and ‘The Queen and I’ was no exception. Our newspapers where used throughout the film, the newspapers used were a combination of bespoke designs and also from our library of artwork.

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Graphic Props For Christmas Adverts 2018

The annual flurry of Christmas adverts always signifies the start of the festive season. For Acme, Christmas always arrives early, usually around mid summer  and this year was no exception. We have been busy making graphic props for several different Christmas commercials including Boots, Heathrow, Next and Burberry.

This sentimental advert tells the story of a mother-daughter relationship through the eyes of the daughter. For Boots we made a number of graphic props, including the Hero magazine that features the glamorous hair do that the mother tries and fails to replicate.

One of America’s biggest brands TJX – the company that owns T.J. Maxx, Marshalls and Home Goods, came to London to film their series of Christmas commercials. The commercials use a first person point of view and focus on different Christmas lists. Unusually, the floor provides the backdrop; we were commissioned to design the bespoke tiles featured throughout the series.

The well-known Heathrow bears are back. As well as creating graphics fit for a bears fridge we also made graphics for the airport including some bear sized luggage tags.

Hero Prop For PayPal

Often the graphic props we create are made to seamlessly blend in with the aesthetic of the set, so it’s always a treat to work on a prominently featured hero prop that has a full screen shot.  Our latest hero prop to air was for the latest round of PayPal ads.

We were asked to create a vintage feeling French poster; drawing inspiration from classic Art Nouveau Posters. Typefaces in this movement are typically stylised so we where keen to reproduce this highly decorative style within our own design.  The result being a poster that is familiar to the era yet unique in it’s own right.

PayPal Poster colour options
PayPal Poster colour options.

Graphics For Netflix

We have been eagerly anticipating the arrival of Netflix’s brand new supernatural thriller The Innocents, which follows the story of teenage lovers Harry (Percelle Ascott) and June (Sorcha Groundsell) who run away from their repressive families to live together, only to find themselves navigating a strange and dangerous new world. Despite the Innocents being a supernatural drama, Acme was tasked with making prop graphics that were relatable in today’s world.

Among the long list of graphics props made for The Innocents were the animated sequences. A notable one shown in episode two is the online poker game, we created everything from characters to the interface and interactive animated elements.

Interactive Animated Graphics

It’s been a busy month here at Acme, amid the graphic prop requests we have been making animated computer sequences for film and TV.  Having specialised in creating bespoke animations for mobiles, tablets and computers for many years, we have found ourselves creating them for a diverse range of productions.

We worked on the BBC’s adaptation of Zadie Smith’s acclaimed novel NW. NW tells the heart-breaking story of Natalie and Leah’s friendship and the different directions their lives have taken. Acme was tasked with creating all of the computer and tablet animations used by the actors, including a Facebook inspired screen graphic.

 This animation was created as an interactive animated sequence that required us to design everything from the logo and tools to the interface. Simulating such a well-known program as Facebook is a balancing act between creating something that is instantly relatable and that does not infringe any copyright laws. A program such as Facebook would usually take a significant time to design, however working within this industry requires us to work within a tight timeframe, within budget whilst creating a program that is both believable and accessible.

Behind the Scenes: Magazine Props

Behind the scenes of every newsagent set are the countless graphic props. Acme was recently enlisted to recreate a variety of props used in the latest Eve Mattresses commercial. This devious commercial – directed by Madcow’s Greg Bray – tells the story of a couple who dupe an elderly women out of her lottery winnings, the tagline being; ‘How do they sleep at night?’.

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The walls behind the shop owner are lined with over 100 magazines, designed, printed and mounted by Acme. Our extensive library  of original Acme designed graphics allows us to easily create an authentic aesthetic for even the most  graphically saturated sets.

Part of our extensive library of Acme designed magazines
Part of our extensive library of Acme designed magazines

Graphic Visuals for Oreo

We are often asked to create graphic visuals for agencies, bringing life to their creative concepts. Our latest work was for Oreo, we were briefed to recreate different Oreo packets with icing. Our visuals provided a creative template that was then recreated with real icing for the final shot in the advert.

We created a number of fun designs for different flavours, experimenting with techniques to mimic different styles of icing. This month, Oreo released the first in the series, the final shot being based on our ‘Birthday cake’ graphics.

Birthday cake visual created by us and recreated by Oreo
Birthday cake visual created by us and recreated by Oreo

Graphic Props for ‘Urban Myths: Sex Pistols vs. Bill Grandy’

We work on a diverse range of jobs here at Acme; anything from a vintage prop cigarette case for a period drama to a crest  for an international campaign. Our recent graphic props for the latest Urban Myths episode – aired on Sky Arts – has to be one of our favourites. ‘Urban Myths: Sex Pistols vs. Bill Grandy’ tells the reimagined story behind The Sex Pistols’ infamous appearance on Bill Grundy’s show in 1976.

We recreated a variety of graphics, one being the 3D patterned flats seen in the studio background of the notorious interview. We created the vector graphics that were then used by a CNC router, this created an almost identical replica of the original. In addition to creating signage and logo’s we also recreated posters and newspapers using original archived imagery.

On the left is the original paper from 1976
On the left is the original paper from 1976
An almost identical replica of the original posters
An almost identical replica of the original posters