McDonald’s latest integrated campaign seeks to highlight the quality of their ingredients and dispel the notion that fast food is unethically sourced. The two adverts focus on the quality of eggs and beef, we made graphics for both. One of the requests being the hero, beef cut chalkboard artwork. Every detail was thought-through including using the correct cow outline, highlighting certain cuts of meat with tonal variation while creating an authentic chalkboard effect.
This is by no means our first McDonald’s advert; we have created graphics for countless campaigns including hero props for their Christmas advert!
One of our most popular requests this summer has been for costume design, although we can’t reveal all the ins and outs we can tell you that they include costumes for a music group, uniforms for a sci-fi movie and t-shirts for a Netflix series. In the meantime, we thought we would reflect on some of our archive favorites, the first on our list has to be ‘that’ Inbetweeners t-shirt. We receive plenty of unusual requests however this has to be up there, along with the array of slogan t-shirts we designed For Benidorm’s Kenneth, who’s crude slogan t-shirts have become synonymous with his outlandish character.
Last year we designed the logo worn by Zlatan Ibrahimovic throughout Visa’s global marketing campaign for the 2018 FIFA World Cup. We created a unique crest, drawing inspiration from traditional royal crests and Zlatan’s self-proclaimed ‘Lion’ nickname.
Creating logo design is a big part of what we do, for the National Geographic’s TV series Mars 2 we designed the Lukrum Industries logo. Creating a Logo for T.V. and Film follows the same process as creating a logo for the real world, only with a faster turn around!
We have been eagerly anticipating channel 4’s latest comedy Year of the Rabbit. This spoof police drama is set in Victorian times and stars Bafta winner Matt Berry as the unlikely East End detective. The Victorian-themed set required period graphics to set the scene and Acme graphics was on hand throughout production and filming, we created everything from matchboxes to signage.
The graphics we designed and made can be seen throughout the six-part series however, it’s episode two that showcases the majority of our hero designs. The episode centers on the case of the mysteries killer who takes the guise of the Brick Man. We received great visuals from one of the writers Andy Riley and used these as the starting point, every aspect of the hero posters was considered from the typography to the colours. As the plot develops, Brickman and subsequently the graphics take on a new sinister transformation. Additionally, we created supporting graphics including the human size Brick Man outline, set signage and vintage style photographs.
It looks like we will be seeing a lot of Zlatan Ibrahimovic as the 2018 FIFA World Cup approaches, not on the pitch but as the global face of Visa’s marketing campaign for the 2018 FIFA World Cup.
This week we saw the first glimpse of Visa’s global advertising campaign with a cheeky ad starring the Swedish striker and featuring a logo crest designed by Acme Graphics. Playing on his world-famous ego, Acme created Zlatan his very own ‘royal’ crest.
The ‘royal’ crest design was one of many items that Acme was asked to create for the production, including digital painting, illustration and graphics for vehicle wrapping.
Robbie Williams and Ayda Field play a prank on the public with Ant and Dec on Saturday Night Takeaway. Robbie has a new pub and Acme was asked to create Pub Signs and Beer Pump Tags to make the prank more authentic until Robbie see’s the jokes are on him.
August is generally a busy month in the world of film and television, as many productions schedule location shooting over the summer, hoping for good weather.
So no surprises that we have been busy creating quite a few prop graphics for the second series of a successful TV police drama set on south cost of England, however we can not divulge any specific details as its all very hush, hush, as production understandably do not want any details to leak out.
Our tasks have mainly been to design newspapers and website pages that are central to the narrative, so no images available yet.
One very interesting project was to provide illustration and design for a 1950s style book cover for a KFC commercial, its always fun to work on period graphics.
Other jobs passing through the Acme Towers studios include the second series of The Job Lot, visual for a Littlewoods advert, a charity job for St John’s Ambulance among others.
So while some have been soaking up the sunshine on various beaches around Europe, the Acme team have been nose to the screen, conjuring up a myriad of graphical terats.
Things are calming down after a hectic week in the world of TV graphic props. We have been working on a new sitcom called ‘The Detectorists’ for Channel X for the BBC. Starring Mackenzie Crook, Toby Jones, Rachael Stirling, Aimee-Ffion Edwards and Lucy Benjamin the comedy revolves around a bunch of wannabe archaeologist, spending their time in muddy fields with a metal detectors, dreaming of finding that priceless ancient treasure that will make them rich and cement their place in detecting history.
Commissioned be Lucy Haley and Sam Harley, we have created some unusual graphic props including authentic pub signage that we designed and printed, pregnancy test packaging and an illustration that was manufactured as a brass lapel pin, as well as the usual newspapers, magazines and signs and posters.
Georgina Millett asked us to print and make up 20 cigarette packs for the Gunman, 10 of which were European soft packs which proved to be quite a challenge.
Other prop graphics designed include graph charts for a McDonalds commercial, photo editing and signage for a Kingsmill commercial and other bits and bobs.