Monthly Archives: September 2019

Hero Prop for McDonald’s “Just like McDonald’s” Campaign

McDonald’s latest integrated campaign seeks to highlight the quality of their ingredients and dispel the notion that fast food is unethically sourced. The two adverts focus on the quality of eggs and beef, we made graphics for both. One of the requests being the hero, beef cut chalkboard artwork. Every detail was thought-through including using the correct cow outline, highlighting certain cuts of meat with tonal variation while creating an authentic chalkboard effect.

Acme graphics deigned chalk board in McDonald's advert.
Acme Graphics designed chalkboard for McDonald’s advert.

This is by no means our first McDonald’s advert; we have created graphics for countless campaigns including hero props for their Christmas advert!