For Acme, the festive season truly begins with the slew of Christmas adverts. Our work on some of the biggest brand ads started last summer, so it’s safe to say we have been eagerly anticipating their arrival.
The first Acme designed graphic we’ve spotted comes in the form of a logo seen in the Sainsbury’s Christmas advert. Set in Victorian London, the advert combines the tale of St Nick with the store’s 150th anniversary, told through eyes of an orphan named Nick. The over-exaggerated prison officer logo was one of many graphics created for Sainsbury’s.