Behind the Scenes: Magazine Props

Behind the scenes of every newsagent set are the countless graphic props. Acme were recently enlisted to recreate a variety of props used in the latest Eve Mattresses commercial. This devious commercial – directed by Madcow’s Greg Bray – tells the story of a couple who dupe an elderly women out of her lottery winnings, the tagline being; ‘How do they sleep at night?’.
Untitled-1The walls behind the shop owner are lined with over 100 magazines, designed, printed and mounted by Acme. Our extensive library  of original Acme designed graphics allows us to easily create an authentic aesthetic for even the most  graphically saturated sets.

Part of our extensive library of Acme designed magazines
Part of our extensive library of Acme designed magazines

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