The Mcdonald’s ‘Great Tastes of America’ menu is back and with the arrival of a new menu comes a new advert. This quirky advert set in a library and naturally featuring a basketball player used Acme Graphics to recreate vintage books.
We came up with book covers that are aged at the artwork stage – these are printed and wrapped around existing books. It is a cheap way to cover a large area of book shelving for a tricky location shoot.
Nothing symbolises wealth more powerfully in a movie than a stack of money. Due to the nature of sets, using real money is too much of a liability so the industry relies heavily on prop money. There are numerous laws surrounding the reproduction of prop money that need to be followed– these rules can be found in the Bank of England guidelines. Below are some the regulations stipulated by the Bank of England Guidelines.
Reproductions must be one sided only.
Reproductions must not be the same size as actual banknotes. They must be at least 25% smaller or at least 25% larger.
Reproductions may not appear in an offensive or inappropriate context or in such a manner that the Bank, in its sole opinion, believes would undermine the integrity of the currency.
There should be no distortion to the Queen’s image (apart from an enlargement, reduction or slant).
Reproductions must be printed on a material clearly different and distinguishable from materials used to print current series Bank of England banknotes.
These strict rules often require us to think of enterprising ways to create a prop that not only adheres to the rules but also creates an authentic aesthetic. Acme has produced realistic prop money for countless productions over the years. This 3D hero prop was created not with individual notes but with large square prints mounted onto a cube to give the illusion of individual notes. We adjusted the graphics to create shadows and topped the cube with £20 notes that stipulate a large quantity of money. View more movie props here.
New for Acme Graphics! We make graphic prop generic Passports with printed or gold leaf embossed detail on front covers. Acme now have a range of generic Passport designs for front & inside pages. This is ideal for action props as gaining clearance on real passports can be difficult for productions to obtain quickly. Acme passports look and feel authentic and are clearance friendly.
We were asked to create a wall of information as the character, Pauline in Benidorm tries to trace steps to help trigger a memory of who she had spent the night with. The wall follows her journey using graphic mockups of fictional on-line Facebook profiles, emails, bank accounts and general lifestyle paperwork and photos, as she re- traces her steps across a notice board.
Antony Cartlidge is the designer of Benidorm Series 6, who asked us to create varied graphics in addition to this notice board and take it to Spain for the shoot.
General every day paper work can be created to dress various domestic settings. Domestic utility bills, bank statements, Takeaway menus, Workout timetables, football training schedules, school certificates, recycling bins notices, newspaper clippings, tickets and business cards can fill a background to create authenticity of a domestic setting creating more authentic set dressing.