Tag Archives: vintage books

Acme Graphics ‘Stackin’ Books’ for McDonalds

The Mcdonald’s ‘Great Tastes of America’ menu is back and with the arrival of a new menu comes a new advert. This quirky advert set in a library and naturally featuring a basketball player used Acme Graphics to recreate vintage books.

We came up with book covers that are aged at the artwork stage – these are printed and wrapped around existing books. It is a cheap way to cover a large area of book shelving for a tricky location shoot.

A close up with Acme designed books.
Acme Graphics can make a range of books covers contemporary or vintage looking.
Before the set came the studio. Acme Graphics create graphic props for a variety of book related requests.